Google Project Kennedy
Project Kennedy. I joined with Google’s collaborative design committee to draft the new vision of Google’s visual refresh. Added the interpretation of Google’s new redesign to Google Adwords Display.
Project Kennedy was the first company-wide redesign in GOOGLE’s history, affecting all flagship products. Prior to the redesign, GOOGLE’s products were overly cluttered and complex, lacking a consistent visual language. Working closely with GOOGLE we established a clear vision for their suite of products and established the design and direction of all product logos and system iconography.
Google’s ads ecosystems include business web tools for publishers and advertisers whose content is served on the various Google properties.
Target Audiences: Advertisers, web publishers, and professional ad agencies.
- AdSense: A service for web publishers in the Google Network where they can serve, images interactive media adverts that are targeted to the site’s visitors.
- Google Adwords: The leading digital advertising platform, and infrastructure for ads on the web.
- Google Search: The search engine for web content that leads the industry from its page rank algorithm.
- Double click: The primary tracker of activity on the web
Notable achievements: Provided a full UI refresh to the Google Adwords “Display Ads” Feature functionality matching Google’s founder’s UX vision: “Project Kennedy”.